What is a Digital Marketing Expert & Why Should You Hire One

December 27, 2024
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Brenda Schultz
Brand Manager
Ignacio Nusimovich
Branding & Product Designer
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As the digital landscape evolves, businesses need specialists to stand out. This is where digital marketing experts come in. You need specialized workers to craft strategies to boost visibility, engage audiences, and drive growth. Hiring a digital marketing professional remotely can elevate your online presence and help you achieve measurable success, whether you have a startup or an established brand.

What is a Digital Marketer?

A digital marketer, also known as a digital marketing professional or online marketing specialist, is a skilled expert who uses online strategies to help businesses grow their presence, engage their audience, and drive sales. From crafting content to analyzing campaign results, digital marketers work across various platforms, such as websites, social media, and email, to create measurable results. They also ensure businesses stay competitive in an increasingly digital marketplace.

Why Your Business Needs a Digital Marketing Professional

Having a digital marketing expert is no longer optional—it’s a necessity. These professionals bring a wealth of knowledge and tools that allow businesses to navigate the complexities of online marketing effectively. 

Here are some of the many reasons why hiring a digital marketing expert is essential for your business:

  • Targeted Strategies for Your Niche: Digital marketing professionals tailor strategies to your specific industry and audience. They craft campaigns that resonate with your target market, ensuring maximum impact.
  • Efficient Use of Marketing Budgets: By leveraging their expertise, digital marketers help businesses avoid wasting money on ineffective tactics. They prioritize high-impact strategies and use tools to analyze ROI, ensuring every dollar spent contributes to measurable growth.
  • Access to Advanced Analytics: Online marketing specialists use sophisticated analytics tools to track performance and optimize strategies. These insights allow businesses to make data-driven decisions that improve long-term results.

Schedule a free consultation and hire in less than two weeks!

Smiling Woman with Dyed Hair sitting and waving

6 Types of Digital Marketing

Digital marketing encompasses various strategies to promote products and services online. Here are six key types of digital marketing that can help your business thrive in the digital world.

SEO Optimization

When you hire an online marketing specialist, they’ll use SEO strategies to enhance your website’s visibility on search engines like Google. This process includes keyword research, content optimization, and technical adjustments to attract organic traffic and connect with your target audience.

Social Media Management

Social media platforms like Instagram, LinkedIn, and Facebook are vital tools for modern businesses. A marketing professional will create, implement, and manage strategies that engage followers, increase brand awareness, and generate leads.

Content Marketing

Content is king, and digital marketers know how to create high-quality, engaging content that resonates with your audience. This includes blogs, videos, and infographics that establish your brand’s authority and convert leads into loyal customers.

Paid Advertising Campaigns

A digital marketing expert can design and manage paid campaigns on platforms like Google Ads and Facebook Ads, ensuring every dollar spent contributes to increased ROI. They’ll test and optimize campaigns to maximize performance and achieve measurable results.

Email Marketing

From crafting newsletters to designing drip campaigns, digital marketers use email to nurture relationships with potential and existing customers. This cost-effective channel remains one of the most reliable ways to drive repeat business and strengthen customer loyalty.

Analytics and Reporting

Data-driven decisions are key to successful marketing. Digital marketers track campaign metrics, analyze results, and provide actionable insights that help refine future strategies and achieve better outcomes.

Digital Marketing Salary: Average Pricing

The average digital marketing salary varies based on region, expertise, and role. For the United States, typical pricing includes:

  • Entry-Level Professionals: $45,000–$60,000 annually
  • Mid-Level Professionals: $65,000–$90,000 annually
  • Senior Experts: $95,000+ annually

However, when you hire through Virtustant, the costs are more competitive, offering high-quality remote talent at a fraction of the price:

  • Starting at $11/hour:
    • Advanced English Level (C1 or C2)
    • 1+ Years of Experience
  • Starting at $13/hour:
    • Advanced English Level (C1 or C2)
    • 3+ Years of Experience
  • Starting at $15/hour:
    • Native English
    • 1+ Years of Experience

These rates ensure you get exceptional talent while maintaining cost efficiency and saving on the digital marketing salary, making Virtustant a smart choice for businesses aiming to maximize their marketing ROI.

Schedule a free consultation and find top digital marketing experts!

How to Do Digital Marketing From Home

Starting a career in digital marketing is easier than ever. 

Online marketing from home is not only a viable career path but also an exciting way to connect with global audiences. Success in this field begins with acquiring essential skills through certifications. Once skilled, building a robust portfolio becomes crucial.

One of the biggest advantages of remote digital marketing is the access to staffing agencies like Virtustant, which simplifies the connection between skilled professionals and companies needing talent. Virtustant’s job board and extensive database ensure that marketers are matched with clients quickly, providing ongoing opportunities for growth. For companies, this means instant access to pre-vetted experts, saving time and ensuring quality results. With the right tools, dedication to learning, and networks like Virtustant, digital marketing from home can be a highly rewarding and dynamic career choice.

Marketing Plan on Office Desk

Find the Perfect Digital Marketer for Your Team in Less Than 2 Weeks!

Finding the right digital marketing talent doesn’t have to be a lengthy process. With Virtustant, you can connect with highly skilled professionals who match your exact needs. Whether looking for SEO specialists, social media managers, or email marketers, Virtustant provides a tailored hiring experience designed for your business.

Ready to transform your marketing strategies? Book a free consultation with Virtustant today and secure the best talent for your company in less than two weeks.

FAQ

How much does it cost to hire a digital marketer?

The cost of hiring a digital marketer depends on their experience and the scope of your project. Virtustant provides cost-effective hiring solutions, connecting businesses with qualified digital marketing experts within 3 weeks at costs every company can handle, from small businesses and entrepreneurs to enterprises.

What are the drawbacks of not hiring a digital marketing expert?

Without an online marketing specialist, your business risks falling behind competitors. You may struggle to create cohesive strategies, fail to reach your target audience and waste your budget on ineffective campaigns. Professionals ensure every dollar counts, driving results that contribute to growth.

How do you become a digital marketer?

To become a digital marketer, start by gaining foundational knowledge in key areas. Then, build practical experience by working on personal projects, internships, or freelancing to develop a portfolio that showcases your skills. Finally, stay updated on industry trends and tools to remain competitive in this fast-paced field.